FS Marketing currently supports over 250 Miracle-Ear selling locations coast to coast. Our successful local marketing plans are store-based, not franchise based, to ensure we address the unique needs of each location.
- Sales and budget analysis at store level
- Zip code analysis at store level to determine realistic trade areas
- Zip rotations at store level to ensure adequate contact frequency and creative rotations
- Strategy and marketing support for zips in outlying areas
- Customized age & income list selects on a store-by store basis to accommodate each store’s unique consumer make-up
- Varying creative and offers at store level to accommodate consultant sales strengths and market conditions
- Integration of on-going, secondary mailings to ensure consumers see messages other than discounts and price advertising
- Multiple insertion & expiration dates to help create a sense of urgency
- FSDMine database marketing system captures all activity at store level and turns it into on-going one-to- one marketing opportunities
We incorporate all these elements into a comprehensive and effective local marketing plan for you. It’s this type of strategy and planning that will truly separate you from your competition in terms of sales, market share and in the overall value of your business.
Driving Appointments
As a franchise owner, whether as an active consultant/operator or in a management capacity, we’re sure you’ll agree one of the most challenging aspects of this industry is: driving traffic and appointments.
Why? Because generally speaking, consumers do not want to buy or wear hearing aids. As you may know, in today’s industry, only 20% of individuals with a diagnosed hearing loss actually purchase hearing aids. If you’re interested in truly penetrating your territory, you need a local marketing strategy that targets the right people at the right time with the right message…and that takes planning.
Seizing The Opportunity
Successful marketing in this business means detailed planning, consistent investments and strategic commitment.
That’s where we come in.
Our marketing plan services deliver everything you need for consistent and effective local marketing. This allows you freedom to concentrate on sales, recruitment, expansion and other pressing business matters. Our competitive rates on direct mail and newspaper inserts deliver far more than just a finished piece of local advertising….we deliver a total local marketing plan, including all execution.
